In the Necropolis of Giza, on the outskirts of Cairo, Egypt, three pyramids stand out. The biggest one is the Cheops. At 139 meters high, it was completed around 2560 BC and is the oldest and only remnant of the Seven Wonders of the Ancient World.
A paraglider with the mark of Rotary overhangs the scenery, piloted by Brazilian Ricardo Mesquita Guedes.
This event took place during the Egypt Air Games 2018 in April, which brought together 50 paragliding pilots and 150 parachutists from over 20 countries. Ricardo, President of the Rotary Club of Salvador-Barra, BA (district 4550), he made disclosure flights during the intervals of the event, when he then used the specific paraglider.
In one of the landings, he was congratulated by an Irish participant: "Cool your idea, I never saw anything like it!". The man also said his father is a Rotarian.
Ricardo has dedicated himself to the sport for four years, but the strategy of promoting Rotary's public image began to be debated at the club in the middle of last year. "We had a mission to develop the public image of Rotary, but we did not know what to do, if we were going to produce hats, t shirts, banners ... Then came the idea of drawing a wing with the Rotary mark because it would reach a much larger audience."
For 10 months he flies every week for the organization - "except in very windy season" -, crossing the coast from Salvador do Farol da Barra to the Lighthouse of Itapuã. "As an instrument of public image, there is nothing that compares.
What public image campaign does your club do to attract attention?
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